Mall4j

Cross-Border B2B2C Store Platform

Mall4j Cross-border Multi-Merchant — Cross-Border B2B2C Store Platform

Supports cross-border marketplaces, multi-merchant onboarding, and overseas transactions—with multi-language, multi-currency, cross-border payments, exchange rate conversion, international logistics, and overseas marketing.

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Live Demo

Explore the cross-border multi-merchant store platform firsthand to see what it can do for your business.

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H5 Mobile Store

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App Demo

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PC : https://cbec-b2b2c-pc-demo.mall4j.com/H5 : https://h5.mall4j.com/cbec-bbc-demo/

Cross-Border Multi-Merchant Store Platform Demo

Help enterprises quickly build their own cross-border multi-merchant store platform.

Cross-Border Multi-Merchant Store

  • Multi-Merchant
  • Retail Store
  • Cross-border Multi-Merchant
  • 100% Source Code + Technical Support

Diversified E-Commerce Services

  • Vertical, professional e-commerce solutions for enterprises

Mall4j Cross-Border Export Store Platform Overview

Help enterprise customers launch cross-border export stores faster, shorten project timelines, reduce development overhead, and make exporting easier.

Industries

  • Cross-border retail stores
  • Multi-brand stores
  • Cross-border service intermediaries
  • Sharing economy platforms
  • Supplier overseas sales
  • International trade enterprises

Cross-Border Export Business Model

  • Overseas consumers browse and place orders
  • Unified collection and reconciliation in default currency
  • Merchant onboarding
  • Platform self-operation
  • Domestic merchant stores and platform-operated stores
  • Export fulfillment
  • Real-time logistics tracking

Internationalization Hub

  • Currency management
  • Cross-border payments
  • Language management
  • Multi-language store design
  • Email / third-party login
  • International logistics tracking

Merchant & Product Hub

  • Merchant onboarding
  • Store settlement
  • Merchant customer service
  • Order management
  • Merchant management
  • Sales data
  • Product management
  • Physical products
  • Virtual products
  • Bundle products
  • Digital vouchers
  • Bulk management

Multi-Currency

  • Default currency
  • Live exchange rates
  • Real-time multi-currency display
  • Unified currency settlement
  • Global payments
  • PayPal payments
  • Stripe payments
  • Credit card payments
  • Bank card payments

Multi-Language & Multi-Culture

  • Multi-language settings
  • Default language
  • Real-time multi-language switching
  • PC store design
  • Mobile store design
  • Template management
  • Multi-page management
  • Multi-language UI configuration
  • Homepage design
  • Micro-page design
  • Independent design per language and culture
  • One-click page switching

Order & Marketing Hub

  • Order details
  • Return management
  • Split-package shipping
  • Order price adjustment
  • Invoice management
  • Logistics tracking
  • Flash sales
  • Spend thresholds and discounts
  • Bundle deals
  • Member discounts
  • Coupons
  • Free gifts

Inventory, Data & Finance

  • Warehouse management
  • Inventory lookup
  • Product procurement
  • Supplier management
  • Inventory audits
  • Inbound/outbound management
  • Data reports
  • Report management
  • Platform balance
  • Store balance
  • Financial details
  • Withdrawal records

Membership Hub

  • Standard members
  • Paid members
  • Package top-up
  • Member points
  • Member tags
  • Growth value settings
  • Elite members
  • Points mall
  • Member benefits
  • Member tiers
  • Points products
  • Points redemption
  • Top-up rewards
  • Targeted coupons
  • Points-only redemption
  • Points + cash

Operations & Organization

  • Product insights
  • Traffic overview
  • Page analytics
  • Member / visitor analytics
  • Revenue overview
  • Transaction records
  • Financial reconciliation
  • Settlement details
  • Multi-warehouse storage
  • Multi-warehouse management
  • Regional warehouses
  • Inventory transfers
  • Inventory management
  • Organization structure
  • Employee list
  • Employee accounts
  • Role permissions
  • Employee email
  • Notifications
  • In-site messages
  • Email notifications

Traffic & Store Entry Points

  • Corporate website
  • Owned traffic channels
  • Word-of-mouth promotion
  • Product promotion
  • Promotion network
  • PC store
  • H5 mobile store
  • Android/iOS app

Cross-Border E-Commerce Pain Points

Addresses core challenges in cross-border payments, platform operations, language and culture adaptation, and international logistics tracking.

Getting Started

  • Where do I start with cross-border e-commerce?

Payments & Settlement

  • How do I handle foreign currency payments and settlement?

Platform Operations

  • How do I operate a B2B2C marketplace model?

Language & Culture

  • How does the store adapt to overseas consumers' language and culture?

Cross-Border Logistics

  • How do I solve real-time cross-border logistics tracking?

Mall4j Cross-Border Export Store Technology

Built with modern, separated front-end and back-end architecture—easy to learn, full-featured, frequently updated, and simple to customize.

User & Management Platforms

  • PC browser
  • Mobile H5 browser
  • iOS/Android
  • Merchant admin
  • System management platform

Service Layer

  • Firewall
  • Load balancer ELB
  • Static H5
  • PC
  • Static admin system
  • User platform API
  • Platform management server

Data & Middleware

  • MySQL database
  • Redis cache
  • XXL-Job task scheduler
  • Elasticsearch search
  • GO customer service middleware

File & Object Storage

  • MinIO local upload
  • Alibaba Cloud OSS
  • Tencent Cloud COS
  • Huawei Cloud OBS
  • Amazon S3

Cross-Border Third-Party Services

  • 17TRACK
  • Kuaidi100
  • PayPal payments
  • Stripe payments
  • Google login
  • Facebook login
  • Alibaba Cloud Live
  • Tencent Cloud Live

Deployment

  • Docker
  • Kubernetes

Mall4j Cross-Border Export Store Platform Highlights

Integrated cross-border payments, multi-language internationalization, and more—helping you enter global markets, capture opportunities, and scale worldwide.

Global Payments

Integrate PayPal and Stripe trusted by buyers worldwide to secure payments and drive conversions.

Cross-Border Settlement

Unified currency settlement removes international payment barriers, simplifies cross-border reconciliation, and improves settlement efficiency.

Multi-Language Switching

Built-in multi-language support lets users switch languages instantly to match regional preferences.

Real-Time International Logistics

Integrated with 17TRACK for automatic parcel tracking so you can monitor international shipments anytime, anywhere.

Multi-Cultural Page Design

Customize store pages for each country's shopping habits to better serve international consumers.

Diverse Marketing Strategies

Multi-channel marketing to attract new customers, improve retention and conversion, and drive repeat purchases.

Multi-Dimensional Business Analytics

Professional analytics on users, products, orders, and traffic give merchants deep insights for better decisions.

Elite Membership Program

Points, tiers, and perks improve the member experience, drive repeat purchases, and build lasting customer relationships.

Mall4j Cross-Border Export Store Solutions

From multi-language and cultural support to cross-border payments and international logistics tracking—everything you need to expand globally.

Five Cross-Border Solutions

  • Cross-border settlement
  • Global payment integration
  • Multi-language and culture
  • International logistics tracking
  • Diverse cross-border marketing

Building a Cross-Border Settlement System

  • Unified currency settlement across borders with cross-border reconciliation
  • Live exchange rate integration for currency conversion display
  • Users can switch currency display instantly
  • Payments automatically convert to the system default currency
  • Supports 25 currencies including USD, CNY, EUR, GBP, RUB, and THB

Customer Stories

Chosen by more than 1,000 enterprises across industries nationwide—they all run on Mall4j.

Fosun Property

  • Fosun High Technology (Group) is an investment and management platform focused on real estate and related businesses.
  • Registered capital: CNY 4.8 billion

Century Golden Resources

  • Century Golden Resources is a diversified international group built on the values of co-creation, sharing, and mutual success.
  • Registered capital: CNY 1 billion

Wangfujing

  • Wangfujing Group Co., Ltd. is one of China's major department store retail groups, committed to high-quality products and service.
  • Registered capital: CNY 1.135 billion

Qiaoxin Group

  • Qiaoxin Group is a China-based diversified multinational enterprise with operations across countries, regions, and industries.
  • Registered capital: USD 212 million